Marketing Mix in the Racing Scene Ryan Racing is a family owned and operated Modlite racing team located in Phoenix, Arizona. Kelley Ryan will be piloting the 00 Modlite for the 2008 Season while Mike steps back to put his years of crew chief skills to good use. We are actively seeking individuals and companies who are interested in supporting the team for the 2008 season and beyond. You can take advantage of this opportunity to gain exposure through the most cost effective form of advertising today.
What makes sponsorship of a race team an excellent investment? Motor sports have become one of the most followed events in America. The popularity of the sport has created huge advertising revenues for sponsors. Motor sports today offer one of the most unique and effective way to promote and sell products and services.
Racing is followed closely by fans all over the world. In this sport fans have a personal loyalty to drivers, and teams. Furthermore fans associate the purchase of sponsor products or services to the personal support of their driver or team.
Excellent exposure opportunities for your company and or products to the race fans may include (but are not limited to) the following: - At the track - before, during or after a race
- Driving/pulling a hauler on the highway to an event
- Car shows and Company events with the car and or driver/team
- Handouts at the Race Track
- T Shirts and Noveltie Items
- Web site link from the race team web site
- Autographed Fliers
- And so much more!
These excellent exposure opportunities will: - Increase Sales
- Raise Brand Awareness
- Develop Brand Loyalty
- Much More!
OK, so you're convinced of the benefits a sponsorship can bring to your company. How do you get started? We welcome all sponsors and recognize not everyone has the ability to finance a large sponsorship package. That's ok, because everything helps and through the years it's been the smaller sponsors that have gotten racing started and staying active. We are very flexible and will accept products as well as monetary sponsorship. For major sponsors we will custom tailor our car colors, logos and numbers to them. Keep in mind that besides the race car, the hauler is available for sponsor logos and colors.
Here's a little history of our racing Experiences:
- SCRA Modified Stock Rookie Of The Year - Manzanita Speedway, Phoenix, Az
- 3 years dirt late models - Arizona, California, Kentucky, Ohio & Indiana
- 3 year crew chief for SCOA sprint car driver
- 3 years in Nascar Grand American modified series-Tucson Raceway Park, Tucson, Az
- 13th in 2006 Modlite Points while only making 9 out of 22 Races
- Arizona Go-Karts
- Various Whiplash Racing Races.
- Numerous Trophy Dash, Heat race and Feature wins.
- 2007 Race Results:
- 4th Place in SWML 2007 Points Championship
- 2 Wins in 2008 along with numerous top 5 finishes
Statistics in racing can only go so far. On top of the experiences the Ryan Racing Team has had, they also have extensive knowledge in car setup, fabrication, geometry and much more. They have made innovations in the classes which they ran. They developed complex set ups, techniques, and car designs that have become a must have and are widely used in many motorsports classes today.
The Future of Ryan Racing:
As we move into the 2008 season our number on goal is to provide Kelley Ryan with valuable experience and seat time that will be beneficial in putting the car up front and exposing sponsors to the fullest extent. Not only will our dedication be focused on putting the car up front, but it will also be focused on insuring our sponsors get the most out of their valuable investment.
As you've seen, Ryan Racing is committed to the sport of Motorsports racing. Our top priorities are our sponsors and fans. To discuss sponsorship opportunities or to learn more about how to get involved, please contact, us. Contact Information: Phone: (602)-478-2088 Email:
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| "Supporting a Race Team that is dedicated to supporting your company is one of the most valuable investments that a company can make"-Kelley Ryan |
